Digital X Brand
Articles and insights out of our heads, onto your screen.
25x25
25 things I’ve learned about design, in service of business, over 25 years as a creative.
5 min Read
B2B Service Providers: We’re Saying Too Much
A messaging message to myself, and others.
5 min Read
Nightmares in (Screen) Color
Color challenges for brands in the digital wild
10 min Read
Startups and Brand Staging
Minimum Viable Brands and making the right impression on the fundraising trail
11 min Read
Your Competitors are Redesigning
Refresh cycles, recognizing competition blindspots, and design strategy for brands
8 min Read
100x VR Concepts
100 VR concepts, brainstormed in a vacuum over a few months in early 2022. Usually before 7AM, after mediocre sleep and good coffee.
33 min Read
Logo Design and ‘Media Delay’ in VR/The Metaverse
Visual identity takes on new dimensions for VR and the impending Metaverse
11 min Read
Visual Identity and the Flavor Layer
Visual Identity systems without a flavor layer are destined for vanilla. How does your brand’s design language hold up?
7 min Read
The Digital Channel is the Only Channel
When the human-to-human world goes on lock-down, the Digital Channel becomes the Only Channel.
7 min Read
Ditching the Departmental Divide
Creative department? Tech department? No. No departments.
6 min Read
Designing for Safe
#FOSO and sheep vs wolf approaches to brand identity. How best to serve our clients by guiding them away from their tendency towards same.
5 min Read